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increase search rankings
Being on the first page of results on any search engine is a beautiful thing. Unfortunately for many marketers, achieving high search rankings and sustaining them is as elusive as a sighting of the Loch Ness Monster. You're sure you have all of the tools you need yet you still fail to tame the beast. It's time to call in a specialist.
Berry Network has a suite of search solutions that will get you climbing the rankings to surpass your competition from day one. Whether you're a regional brand with a handful of locations or a national giant with locations in every ZIP code, we can help you achieve search ranking success.
Our search experts will analyze, recommend and implement a program for you that includes:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Mobile Search
And because the web is ever-changing, they will continually monitor, and manage your program to optimize your results.
increase search rankings
Being on the first page of results on any search engine is a beautiful thing. Unfortunately for many marketers, achieving high search rankings and sustaining them is as elusive as a sighting of the Loch Ness Monster. You're sure you have all of the tools you need yet you still fail to tame the beast. It's time to call in a specialist.
Berry Network has a suite of search solutions that will get you climbing the rankings to surpass your competition from day one. Whether you're a regional brand with a handful of locations or a national giant with locations in every ZIP code, we can help you achieve search ranking success.
Our search experts will analyze, recommend and implement a program for you that includes:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Mobile Search
Search Engine Optimization (SEO)
Optimizing your online search results means driving your mentions and listings higher up the chain of organic (non-paid) results – so that your business appears ahead of your competitors on Google, Bing, Yahoo! and other major search engines. SEO is a process of onsite and offsite updates to grow your online presence. We help advertisers by creating strong SEO strategies to improve the traffic going to a business website, as well as improve the website's search engine ranking.
Our approach to SEO is both high-tech and high touch. Our high-tech approach allows us to instantly track and monitor your ranking vs. your competitors. And, our high touch approach will be delivered by our SEO experts who will continually optimize your campaign. We'll take the time to learn about your business, competition, geography, and your goals.
Our SEO services include:
- Account setup, benchmarking and competitive review
- Business citation building
- Directory submissions
- Keyword selection consultation and link building
- Custom blogs, articles and content submission
- Monthly progress and benchmark reporting
SEO is both an art and a science – if you can't quantify what your current SEO efforts are yielding or if you're unsure of how to take your program to the next level, we can help!
Search Engine Optimization (SEO)
Optimizing your online search results means driving your mentions and listings higher up the chain of organic (non-paid) results – so that your business appears ahead of your competitors on Google, Bing, Yahoo! and other major search engines. SEO is a process of onsite and offsite updates to grow your online presence. We help advertisers by creating strong SEO strategies to improve the traffic going to a business website, as well as improve the website's search engine ranking.
Our approach to SEO is both high-tech and high touch. Our high-tech approach allows us to instantly track and monitor your ranking vs. your competitors. And, our high touch approach will be delivered by our SEO experts who will continually optimize your campaign. We'll take the time to learn about your business, competition, geography, and your goals.
Our SEO services include:
- Account setup, benchmarking and competitive review
- Business citation building
- Directory submissions
- Keyword selection consultation and link building
- Custom blogs, articles and content submission
- Monthly progress and benchmark reporting
SEO is both an art and a science – if you can't quantify what your current SEO efforts are yielding or if you're unsure of how to take your program to the next level, we can help!
Search Engine Marketing (SEM)
Internet Search Engines are a common place consumers go to look for products and services, and these consumers are typically ready to buy. Pay-Per-Click (PPC) search engine marketing is an efficient method to achieve prominent placement on major search engines immediately and only appear for people who indicate an interest in your business.
One of Berry Network's key differentiators is our highly-analytical, research-based strategic approach to local lead generation through search engine marketing and optimization. The SEM services we provide include:
- Keyword selection
- Geo-targeting
- Day-parting
- Landing page development
- Bid management
- Creative copy development
- Program measurement and optimization
Our custom SEM campaigns are designed to meet your business goals. Upon program assignment, a Search Campaign Manager is assigned to establish a strategic approach for the program management. This SEM expert will follow the life of your campaign and make optimizations to increase your ROI. The process typically begins with a testing period across major search engines to identify high-performing sites, keywords, and even geographies. Additionally, we evaluate products within each site to determine optimal response and conversion rates.
Current search sites served include:
- Google Advertising Network (Google, Ask.com, Lycos, others)
- Microsoft Advertising Network (Yahoo!, Bing, others)
Our online marketing programs are designed and managed by experienced marketing professionals and are carefully measured to ensure proper execution and optimization.
Search Engine Marketing (SEM)
Internet Search Engines are a common place consumers go to look for products and services, and these consumers are typically ready to buy. Pay-Per-Click (PPC) search engine marketing is an efficient method to achieve prominent placement on major search engines immediately and only appear for people who indicate an interest in your business.
One of Berry Network's key differentiators is our highly-analytical, research-based strategic approach to local lead generation through search engine marketing and optimization. The SEM services we provide include:
- Keyword selection
- Geo-targeting
- Day-parting
- Landing page development
- Bid management
- Creative copy development
- Program measurement and optimization
Our custom SEM campaigns are designed to meet your business goals. Upon program assignment, a Search Campaign Manager is assigned to establish a strategic approach for the program management. This SEM expert will follow the life of your campaign and make optimizations to increase your ROI. The process typically begins with a testing period across major search engines to identify high-performing sites, keywords, and even geographies. Additionally, we evaluate products within each site to determine optimal response and conversion rates.
Current search sites served include:
- Google Advertising Network (Google, Ask.com, Lycos, others)
- Microsoft Advertising Network (Yahoo!, Bing, others)
Our online marketing programs are designed and managed by experienced marketing professionals and are carefully measured to ensure proper execution and optimization.
Mobile Search
Did you know that 56% of mobile searches are local in nature (comScore/15 Mile Local Search Study 2014)? That means the on-the-go consumer is further down the sales funnel and is actively looking for a product or service in their locale – at the point when they are ready to buy. Our mobile search programs put your message in front of the ready-to-buy consumer at the perfect time!
Our mobile search programs create a geo-targeted model of consumers who are shopping locally. The more locally targeted we can make your model, the more 'precise' it will become at delivering your message to the right consumer.
The data we use to develop targeted mobile search programs include:
- Sales-to-ZIP data from past and present customers
- Data used for site selection
- Claritas/Consumer expenditure data
- Third-party/Industry data
- Other media data (direct mail ZIP-codes)
- And many others
Berry Network represents the largest local mobile search publishing exchange consisting of:
- Google Mobile, AT&T Net, Navteq
- Online directories including YP.com, Superpages, Dex, Yellowbook, Citygrid, Whitepages
- Go2, Poynt, Mapquest Mobile, Avantar, Metro PCS, My City Way, Cricket
Mobile Search
Did you know that 56% of mobile searches are local in nature (comScore/15 Mile Local Search Study 2014)? That means the on-the-go consumer is further down the sales funnel and is actively looking for a product or service in their locale – at the point when they are ready to buy. Our mobile search programs put your message in front of the ready-to-buy consumer at the perfect time!
Our mobile search programs create a geo-targeted model of consumers who are shopping locally. The more locally targeted we can make your model, the more 'precise' it will become at delivering your message to the right consumer.
The data we use to develop targeted mobile search programs include:
- Sales-to-ZIP data from past and present customers
- Data used for site selection
- Claritas/Consumer expenditure data
- Third-party/Industry data
- Other media data (direct mail ZIP-codes)
- And many others
Berry Network represents the largest local mobile search publishing exchange consisting of:
- Google Mobile, AT&T Net, Navteq
- Online directories including YP.com, Superpages, Dex, Yellowbook, Citygrid, Whitepages
- Go2, Poynt, Mapquest Mobile, Avantar, Metro PCS, My City Way, Cricket
Experience the benefits of hyperlocal marketing.
Experience the benefits of hyperlocal marketing.
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