Internet Listings Management

Research shows up to 50% of businesses have incorrect or missing information across the web. Incorrect and inconsistent data can be very frustrating for consumers and can literally prevent them from contacting and doing business with you. It also limits the ranking of your organic listings on major search sites. Ultimately this results in lost revenue and profits for your business.

Managing your local listings online with accuracy and keeping them up-to-date can pose a daunting challenge. You have to manage your address, hours, phone numbers, directions, and products/services for each location and there are literally hundreds of local, social and mobile sites that pull their business listings data from a variety of sources. The only way to effectively manage local listing information is by utilizing tools and techniques that push accurate information out to search sites on an ongoing basis.

We offer a number of robust listings management solutions to suit the needs of our clients, some that are high tech and others that are high touch.

• Claim your listings
  Claiming your local business listings is the first step in successful local listings management. You can't manage what you don't control.
• Provide accurate information
  You must update your listings on the core sites that feed information to other sites to prevent them from posting inaccurate location and contact information – even on claimed listings.
• Update continuously
  With online listings there is no such thing as 'set it and forget it'. Managing your local business listing information must be ongoing.
• Real-Time updates
  Need to update your listings frequently with coupons, offers, or seasonal messaging? We have programs designed to instantly update your profile pages on many of the leading sites across the web.
• Reporting and Tracking
  

  Keeping track of listings claimed, changes made, and reports showing progress are essential to the success of any local listings management program. You should expect to receive regularly updated reports that show where your business listing is appearing, an analysis of your citations, and detailed information about the work that has been completed on your listings. Available reports include:

  • Listing Pre-check Report
    Appearance of your business listings on top Internet sites.
  • Visibility Report
    Gathers and analyzes mentions of your business listings (citations).
  • Audit Report
    Analyzes your online presence, hundreds of locations at a time.
  • Completion Report
    Details the work that has been completed on your listings.

Berry Network provides a single point of entry for the creation and distribution of enhanced business profiles to all major outlets, including:

• Search Engines Directories (such as Google, Yahoo, Bing)
• Data Aggregators (such as Localeze, Infogroup & Acxiom)
• Online Yellow Pages (such as Superpages, Yellowpages, Yellowbook)
• Social Networks (such as Yelp, Foursquare, Facebook)
• Portals and Guides (such as AOL, Mapquest and Citysearch)
• Cell Phones and Mobile Apps (for Blackberry, iPhone, Android)
• 411 directory assistance
• GPS Navigation and Telematics Services (such as OnStar and TomTom)

Ensure you're reaching consumers with timely, relevant and robust information wherever you're found online.

Internet Yellow Pages (IYP)

According to Burke, consumers referenced IYP sites 4.6 billion times last year and 21% of consumers polled stated they used an IYP to find a local business within the last month (LSA Local Search 2014). The number one reason consumers choose to use IYP sites first is because they know that IYP's are a source of complete local businesses information.

Robust desktop and mobile usage of IYPs occurs when consumers are deep in the purchase cycle. In fact, 61% of the time consumers make contact with one or more businesses after their reference (LSA Local Search 2014). Regardless of how you look at it, IYP's offer proven value for businesses who want to advertise their local message on the Internet.

Our IYP advertising services include:

• IYP site selection
• Key word/category selection
• Ad placement and verification
• Creative services
• Call tracking and ROI analysis
• Pay-Per-Call programs
• Online reporting
• More Information Page (MIP) Optimization

We use a comprehensive approach to our interactive recommendations. We utilize the latest Internet usage data from comScore in tandem with category search data by market in order to properly allocate your IYP budget – ensuring optimal coverage in the categories that are delivering the best results. On a continual basis, we monitor and report interactive results (calls, clicks, site visits, form-fills, conversions, cost-per-lead and ROI) so that we can make strategic recommendations that drive outstanding results.

Mobile Yellow Pages

Did you know that mobile business searches have the highest abandonment rates? When consumers have difficulty finding business information on their phone or tablet or become frustrated trying to navigate through sites – they frequently give up. We can solve that problem by adding a mobile platform to your Yellow Pages advertising, so your customers can easily find information about your business!

Adding a mobile platform to your Yellow Pages advertising delivers benefits from all sides. It puts your advertising in front of consumers when they are ready to buy, while they are searching within your local area, and while they are using the most trusted source for local business information (Yellow Pages).

Berry Network's mobile Yellow Pages solutions include:

• Premium advertising space on the nation's leading Internet directory sites—all of which have seen exponential growth in mobile usage in the past year.
• Pay-Per-Call mobile opportunities across one of the nation's leading performance-based mobile networks.
• Mobile listing opportunities to provide advertisers additional prominence and greater visibility on directory sites – as well as a lift in priority for organic searches on mobile network partners.

Together, these mobile advertising options help customers easily find your business when they need you and at the moment they are ready to buy.

Print Yellow Pages (PYP)

Think print Yellow Pages are a thing of the past? Think again. Yellow Pages are still one of the most trusted source of local business information according to the Burke Local Media Tracking Study, 2014 (LSA Local Search 2014).

According to comScore, 57 million adult consumers still utilize print Yellow Pages as their 2nd source of preference when seeking local business information. A recent Burke Study backs that up by suggesting that 48% of consumers utilize PYP at least once a month (LSA Local Search 2014).

Why Choose Berry Network?
We know Yellow Pages better than anyone else and we know PYP usage varies substantially in markets across the United States. So we utilize third party data to vary our clients' print buy so that it's in harmony with each market potential.

Plus, we combine more than 100 years of Yellow Pages expertise with the latest research and your market data to determine where your ads should be placed for optimal reach and to attract the most calls. But that's only the beginning.

Our Yellow Pages advertising programs include:

• Market analysis including PYP at the ZIP code level
• Hyper-local media planning
• Competitive analysis
• Program analysis and strategies
• Ad placement and verification
• Creative services
• Call tracking and ROI analysis
• Pay-Per-Call programs
• Market mapping
• Online account management
• Client advocacy with all publishers

We provide complete Yellow Pages management services – from offering superior creative services to ad placement and verification. We do all the strategic and tactical heavy lifting, so you can focus on your core business!