healthcare
marketing
services
Community Wellness
Brand Connection
Patient Engagement
Patient Satisfaction
healthcare marketing services
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Advertising Solutions for the Healthcare Industry
Berry Network has provided print and digital marketing solutions to the healthcare industry for several decades. Our dedicated Healthcare teams are experts at aligning advertising solutions with your marketing goals.
Advertising Solutions for the Healthcare Industry
Berry Network has provided print and digital marketing solutions to the healthcare industry for several decades. Our dedicated Healthcare teams are experts at aligning advertising solutions with your marketing goals.
Market factors are changing
Market factors are changing
With the Affordable Care Act, the number of insured Americans will continue to increase in the next several years, bringing millions of new consumers into the healthcare marketplace.
Baby Boomers are getting older; soon 1 in 5 Americans will be a senior citizen.
Millennials are seeking options that could bypass a trip to the physical doctor’s office like health well-being and retail-based health clinics.
The U.S is also seeing an increase in many preventable diseases, such as diabetes, obesity, and hypertension.
Source: Centro, Healthcare Category Overview, April 2015
Baby Boomers are getting older; soon 1 in 5 Americans will be a senior citizen.
Millennials are seeking options that could bypass a trip to the physical doctor’s office like health well-being and retail-based health clinics.
The U.S is also seeing an increase in many preventable diseases, such as diabetes, obesity, and hypertension.
Source: Centro, Healthcare Category Overview, April 2015
187
Million
Smartphone
Owners
Million
Smartphone
Owners
100
Million
Tablet
Owners
Million
Tablet
Owners
Source: comScore: Today's Digital Consumer, 2015
Market factors are changing
With the Affordable Care Act, the number of insured Americans will continue to increase in the next several years, bringing millions of new consumers into the healthcare marketplace.
Baby Boomers are getting older; soon 1 in 5 Americans will be a senior citizen.
Millennials are seeking options that could bypass a trip to the physical doctor’s office like health well-being and retail-based health clinics.
The U.S is also seeing an increase in many preventable diseases, such as diabetes, obesity, and hypertension.
Source: Centro, Healthcare Category Overview, April 2015
Baby Boomers are getting older; soon 1 in 5 Americans will be a senior citizen.
Millennials are seeking options that could bypass a trip to the physical doctor’s office like health well-being and retail-based health clinics.
The U.S is also seeing an increase in many preventable diseases, such as diabetes, obesity, and hypertension.
Source: Centro, Healthcare Category Overview, April 2015
187
Million
Smartphone
Owners
Million
Smartphone
Owners
100
Million
Tablet
Owners
Million
Tablet
Owners
Source: comScore: Today's Digital Consumer, 2015
Market factors are changing
With the Affordable Care Act, the number of insured Americans will continue to increase in the next several years, bringing millions of new consumers into the healthcare marketplace.
Baby Boomers are getting older; soon 1 in 5 Americans will be a senior citizen.
Millennials are seeking options that could bypass a trip to the physical doctor’s office like health well-being and retail-based health clinics.
The U.S is also seeing an increase in many preventable diseases, such as diabetes, obesity, and hypertension.
Source: Centro, Healthcare Category Overview, April 2015
Baby Boomers are getting older; soon 1 in 5 Americans will be a senior citizen.
Millennials are seeking options that could bypass a trip to the physical doctor’s office like health well-being and retail-based health clinics.
The U.S is also seeing an increase in many preventable diseases, such as diabetes, obesity, and hypertension.
Source: Centro, Healthcare Category Overview, April 2015
187 Million
Smartphone Owners
Smartphone Owners
100 Million
Tablet Owners
Tablet Owners
Source: comScore: Today's Digital Consumer, 2015
From traditional oneway media (TV, radio, newspaper) to multi-directional, always on and always connected, digital media.
From traditional oneway media (TV, radio, newspaper) to multi-directional, always on and always connected, digital media.
From traditional oneway media (TV, radio, newspaper) to multi-directional, always on and always connected, digital media.
New healthcare plan to purchase
New healthcare plan to purchase
Consumers are researching their health information online more frequently, with more than 60% of consumers 45+ spending up to 5 hours per week researching.
Source: Strategy& (formerly Booz & Company), "The Birth of the Healthcare Consumer" in partnership with PricewaterhouseCoopers (PwC), October 2014
New healthcare plan to purchase
Consumers are researching their health information online more frequently, with more than 60% of consumers 45+ spending up to 5 hours per week researching.
Consumers are researching their health information online more frequently, with more than 60% of consumers 45+ spending up to 5 hours per week researching.
Source: Strategy& (formerly Booz & Company), "The Birth of the Healthcare Consumer" in partnership with PricewaterhouseCoopers (PwC), October 2014
New healthcare plan to purchase
Consumers are researching their health information online more frequently, with more than 60% of consumers 45+ spending up to 5 hours per week researching.
Source: Strategy& (formerly Booz & Company), "The Birth of the Healthcare Consumer" in partnership with PricewaterhouseCoopers (PwC), October 2014
Online & mobile channels enable you to engage patients at all stages of their journey and to drive awareness, consideration & choice.
Online & mobile channels enable you to engage patients at all stages of their journey and to drive awareness, consideration & choice.
Online & mobile channels enable you to engage patients at all stages of their journey and to drive awareness, consideration & choice.
Healthcare challenges
Healthcare challenges
We see these challenges as “high priority” for healthcare organizations today:
- Community wellness
- Brand connection
- Patient engagement
- Patient satisfaction and loyalty
Healthcare challenges
We see these challenges as “high priority” for healthcare organizations today:
- Community wellness
- Brand connection
- Patient engagement
- Patient satisfaction and loyalty
Healthcare challenges
We see these challenges as “high priority” for healthcare organizations today:
- Community wellness
- Brand connection
- Patient engagement
- Patient satisfaction and loyalty
Community Wellness
On first pass, a wellness campaign doesn't sound like an effort that would bring in strong ROI. But lately the idea has gained traction, and hospitals have found promoting general wellbeing has benefits beyond a healthier community..- HealthLeaders Media, July 8, 2015
Brand Connection
There has never been a greater need to embrace basic branding competencies to remain competitive, align audiences and support consistent multichannel communications- Smith + Jones, 2016 Healthcare Marketing Trends report
Patient Engagement
In 2016, hospitals will essentially need to be everywhere, whenever a consumer is searching for them.- Smith + Jones, 2016 Healthcare Marketing Trends report
Patient Satisfaction and Loyalty
Being hospitalized is fraught with anxiety. Hospital advertising that focuses on positive experiences can help ease the uncertainty.- P&H, Hospital Advertising Gets Personal, July 2014
Community Wellness
Brand Connection
Patient Engagement
Patient Satisfaction and Loyalty
Experience the benefits of hyperlocal marketing.
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