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create awareness
Creating awareness is critical for any national or regional brand. The more consumers know your brand the more they trust your brand.
Unfortunately, when most marketers think of brand awareness advertising they think of budget-draining media like broadcast and cable TV, radio, and outdoor advertising. At Berry Network, we know it doesn't have to be that way.
Because digital and directional advertising are so easily measured, they are often overlooked for their awareness building power. Berry Network has an amazing array of budget-friendly solutions like online display and mobile display advertising, video and direct mail to help you build your brand's awareness and drive consumers to your business.
Our digital and directional awareness solutions can be highly targeted so you aren't wasting your budget on consumers outside of your businesses' target audience, peak shopping hours, or active shopping areas.
create awareness
Creating awareness is critical for any national or regional brand. The more consumers know your brand the more they trust your brand.
Unfortunately, when most marketers think of brand awareness advertising they think of budget-draining media like broadcast and cable TV, radio, and outdoor advertising. At Berry Network, we know it doesn't have to be that way.
Because digital and directional advertising are so easily measured, they are often overlooked for their awareness building power. Berry Network has an amazing array of budget-friendly solutions like online display and mobile display advertising, video and direct mail to help you build your brand's awareness and drive consumers to your business.
Our digital and directional awareness solutions can be highly targeted so you aren't wasting your budget on consumers outside of your businesses' target audience, peak shopping hours, or active shopping areas.
Online Display Advertising
Completely customized online display advertising programs based on your campaign objectives, target audience and predefined Key Performance Indicators (KPI's).
We utilize a combination of targeting methods to deliver your message to the precise audience you have in mind by using multiple methods of targeting:
- Audience Targeting – through a host of third-party data providers who enable us to serve ads to consumers who have had past interest or interactions with products, services, and brands
- Behavioral Targeting – tracks recent online usage to determine a user’s likes and interests
- Contextual Targeting – looks at the content on the current page being viewed
- Demographic Targeting – utilizes information submitted through open online forms, surveys and registrations tied to the users computer and IP address
- Retargeting – based upon data that confirms users have previously visited your site
Whether you are looking for a uniquely targeted program for a select audience or a broad run-of-network placement – our team will devise a campaign that efficiently achieves your objectives.
Online Display Advertising
Completely customized online display advertising programs based on your campaign objectives, target audience and predefined Key Performance Indicators (KPI's).
We utilize a combination of targeting methods to deliver your message to the precise audience you have in mind by using multiple methods of targeting:
- Audience Targeting – through a host of third-party data providers who enable us to serve ads to consumers who have had past interest or interactions with products, services, and brands
- Behavioral Targeting – tracks recent online usage to determine a user’s likes and interests
- Contextual Targeting – looks at the content on the current page being viewed
- Demographic Targeting – utilizes information submitted through open online forms, surveys and registrations tied to the users computer and IP address
- Retargeting – based upon data that confirms users have previously visited your site
Whether you are looking for a uniquely targeted program for a select audience or a broad run-of-network placement – our team will devise a campaign that efficiently achieves your objectives.
Mobile Display Advertising
Smartphones are the primary digital tool for most consumers. And, the majority of smartphone users conduct local ‘near me’ searches to fill an immediate need like food, entertainment, banking, pharmacy or shopping – to name a few.
Our mobile display advertising accurately identifies consumers on their mobile devices to engage and influence them with real-time, data-driven, targeted ads that reflect the consumers’ likes and preferences. It offers deep targeting such as demographic information, time and context, profile building and predictive behavior options. As the mobile device tracks the users’ movement and changing locations, timely offers and discounts can be triggered. Due to the one-on-one personal nature of mobile devices, mobile ads are more effective in terms of product awareness.
Mobile Display Advertising:
- Builds and promotes brand awareness
- Reaches consumers on mobile devices
- Complements and often improves the performance of other advertising
- Works great as a remarketing tool
- Drives leads to businesses
Mobile Display Advertising
Smartphones are the primary digital tool for most consumers. And, the majority of smartphone users conduct local ‘near me’ searches to fill an immediate need like food, entertainment, banking, pharmacy or shopping – to name a few.
Our mobile display advertising accurately identifies consumers on their mobile devices to engage and influence them with real-time, data-driven, targeted ads that reflect the consumers’ likes and preferences. It offers deep targeting such as demographic information, time and context, profile building and predictive behavior options. As the mobile device tracks the users’ movement and changing locations, timely offers and discounts can be triggered. Due to the one-on-one personal nature of mobile devices, mobile ads are more effective in terms of product awareness.
Mobile Display Advertising:
- Builds and promotes brand awareness
- Reaches consumers on mobile devices
- Complements and often improves the performance of other advertising
- Works great as a remarketing tool
- Drives leads to businesses
Direct Mail
Did you know, reading facilitates better mental mapping of information and makes retention easier? That’s why consumers understand and remember what they read on paper.
Our direct mail solution helps target the right customers and drive sales for your business. We can help you create your message, find your audience, and speak to them one-on-one. It's a great return on investment.
Direct Mail is perfect for these ideas and strategies:
- Cross-Sell & Up-Sell
- Acquisition & Win Back
- Geographic Targeting / Hyperlocal
- Special Events, Holidays, Seasons
- Use of Expiration Dates
- Limited Time Offers / Promotions
- Special Discounts
- Free Trials / Gifts
Direct Mail
Did you know, reading facilitates better mental mapping of information and makes retention easier? That’s why consumers understand and remember what they read on paper.
Our direct mail solution helps target the right customers and drive sales for your business. We can help you create your message, find your audience, and speak to them one-on-one. It's a great return on investment.
Direct Mail is perfect for these ideas and strategies:
- Cross-Sell & Up-Sell
- Acquisition & Win Back
- Geographic Targeting / Hyperlocal
- Special Events, Holidays, Seasons
- Use of Expiration Dates
- Limited Time Offers / Promotions
- Special Discounts
- Free Trials / Gifts
Experience the benefits of hyperlocal marketing.
Experience the benefits of hyperlocal marketing.
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