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create awareness
Creating awareness is critical for any national or regional brand. The more consumers know your brand the more they trust your brand.
Unfortunately, when most marketers think of brand awareness advertising they think of budget-draining media like broadcast and cable TV, radio, and outdoor advertising. At Berry Network, we know it doesn't have to be that way.
Because digital and directional advertising are so easily measured, they are often overlooked for their awareness building power. Berry Network has an amazing array of budget-friendly solutions like online display and mobile display advertising, video and direct mail to help you build your brand's awareness and drive consumers to your business.
Our digital and directional awareness solutions can be highly targeted so you aren't wasting your budget on consumers outside of your businesses' target audience, peak shopping hours, or active shopping areas.
create awareness
Creating awareness is critical for any national or regional brand. The more consumers know your brand the more they trust your brand.
Unfortunately, when most marketers think of brand awareness advertising they think of budget-draining media like broadcast and cable TV, radio, and outdoor advertising. At Berry Network, we know it doesn't have to be that way.
Because digital and directional advertising are so easily measured, they are often overlooked for their awareness building power. Berry Network has an amazing array of budget-friendly solutions like online display and mobile display advertising, video and direct mail to help you build your brand's awareness and drive consumers to your business.
Our digital and directional awareness solutions can be highly targeted so you aren't wasting your budget on consumers outside of your businesses' target audience, peak shopping hours, or active shopping areas.
Online Display Advertising
Online display advertising expenditures are projected to reach more than $12 billion in 2015 (eMarketer 2014). What's fueling the growth? Advances in audience-based targeting, new engaging creative treatments and efficiencies driven through RTB (real time buying) via ad exchanges are all increasing the performance of display campaigns.
Berry Network will work collaboratively with you to clearly identify your campaign objectives, your target audience and the desired actions you wish your campaign to achieve with predefined Key Performance Indicators (KPI's).
We'll then utilize a combination of targeting methods to deliver your message to the precise audience you have in mind by using multiple methods of targeting:
- Audience Targeting – through a host of third-party data providers who enable us to serve ads to consumers who have had past interest or interactions with products, services, and brands
- Behavioral Targeting – tracks recent online usage to determine a users likes and interests
- Contextual Targeting – looks at the content on the current page being viewedM
- Demographic Targeting – utilizes information submitted through open online forms, surveys and registrations tied to the users computer and IP address
- Retargeting – based upon data that confirms users have previously visited your site
- Whether you are looking for a uniquely targeted program for a select audience or a broad run-of-network placement – our team will devise a campaign that efficiently achieves your objectives.
Online Display Advertising
Online display advertising expenditures are projected to reach more than $12 billion in 2015 (eMarketer 2014). What's fueling the growth? Advances in audience-based targeting, new engaging creative treatments and efficiencies driven through RTB (real time buying) via ad exchanges are all increasing the performance of display campaigns.
Berry Network will work collaboratively with you to clearly identify your campaign objectives, your target audience and the desired actions you wish your campaign to achieve with predefined Key Performance Indicators (KPI's).
We'll then utilize a combination of targeting methods to deliver your message to the precise audience you have in mind by using multiple methods of targeting:
- Audience Targeting – through a host of third-party data providers who enable us to serve ads to consumers who have had past interest or interactions with products, services, and brands
- Behavioral Targeting – tracks recent online usage to determine a users likes and interests
- Contextual Targeting – looks at the content on the current page being viewedM
- Demographic Targeting – utilizes information submitted through open online forms, surveys and registrations tied to the users computer and IP address
- Retargeting – based upon data that confirms users have previously visited your site
- Whether you are looking for a uniquely targeted program for a select audience or a broad run-of-network placement – our team will devise a campaign that efficiently achieves your objectives.
Mobile Display Advertising
According to eMarketer, mobile display advertising is projected to reach more than $14 billion in 2015 (eMarketer 2014). Are you poised to take advantage of this explosive new advertising opportunity? Berry Network can help you enter the foray with display advertising on mobile Web platforms or mobile apps – both reach targeted consumers based on their mobile behavior and geo-location.
Mobile Display ads
- Increase the time consumers spend on your site or page
- Demonstrate your unique product or service offering
- Help make a more personal connection with the consumer
- Increase your level of credibility and trust
- Improve your search engine ranking
You don't need a big marketing budget to incorporate video into your media mix. With today's technology we can produce videos ranging from:
- A very economical animated photo montage about your business
- An affordable profile video featuring on-location footage and interviews
- A custom video or motion graphics production where the only limit is your creativity or your budget
Videos are also a great addition to your Internet Yellow Pages or other online listing profile or information pages. Adding videos to these listings can increase the clicks on your listing as well as calls to your business!
Mobile Display Advertising
According to eMarketer, mobile display advertising is projected to reach more than $14 billion in 2015 (eMarketer 2014). Are you poised to take advantage of this explosive new advertising opportunity? Berry Network can help you enter the foray with display advertising on mobile Web platforms or mobile apps – both reach targeted consumers based on their mobile behavior and geo-location.
Mobile Display ads
- Increase the time consumers spend on your site or page
- Demonstrate your unique product or service offering
- Help make a more personal connection with the consumer
- Increase your level of credibility and trust
- Improve your search engine ranking
You don't need a big marketing budget to incorporate video into your media mix. With today's technology we can produce videos ranging from:
- A very economical animated photo montage about your business
- An affordable profile video featuring on-location footage and interviews
- A custom video or motion graphics production where the only limit is your creativity or your budget
Videos are also a great addition to your Internet Yellow Pages or other online listing profile or information pages. Adding videos to these listings can increase the clicks on your listing as well as calls to your business!
Online Video
Increase your audience engagement online with the addition of video. Videos are an ever-increasing and compelling means of getting your message heard. In fact, eMarketer estimates that U.S. online video ad spending will reach $7.11 billion by 2015, up from just $2.16 billion in 2011. Videos are also a quick and easy way for consumers to learn about your business while searching or browsing online, either at home, at work or on their mobile phones. Videos can:
- Placement of mobile ads across a network of over 150 premium mobile apps and mobile websites that reach 100 million unique visitors each month
- Prominent display on the country's largest mobile app network which includes CBS, MSNBC, FOX, Forbes, YP, Poynt, Everyday Health, Pandora, and many others
- Geo-targeting
- Demographic and contextual targeting
- Monthly reporting
Online Video
Increase your audience engagement online with the addition of video. Videos are an ever-increasing and compelling means of getting your message heard. In fact, eMarketer estimates that U.S. online video ad spending will reach $7.11 billion by 2015, up from just $2.16 billion in 2011. Videos are also a quick and easy way for consumers to learn about your business while searching or browsing online, either at home, at work or on their mobile phones. Videos can:
- Placement of mobile ads across a network of over 150 premium mobile apps and mobile websites that reach 100 million unique visitors each month
- Prominent display on the country's largest mobile app network which includes CBS, MSNBC, FOX, Forbes, YP, Poynt, Everyday Health, Pandora, and many others
- Geo-targeting
- Demographic and contextual targeting
- Monthly reporting
Direct Mail
Get the right message to the right consumer – fast! Berry Network offers direct mail solutions that target the right customers and drive sales for your business. We can help you craft your message, find your audience, and speak to them one-on-one. It's a great return on investment.
Easy-to-use
Our direct mail solutions include easy-to-use, web-based direct mail solutions that allow you to create, develop, and ship postcards and mailers within 24 hours. More than 150 pre-designed postcard templates are available for you to customize with your specific message, or you can create your own design and upload it for easy development of:
- Postcards of various sizes
- Mailers
- Door Hangers
- Business Cards
- Magnetic Mailers
Shared Card Pack Mailers
The ideal solution for targeting affluent homeowners in targeted local areas. Better yet, we do all the work for you. We'll manage the mailing list, design and print your message, and mail the final piece.
Direct Mail
Get the right message to the right consumer – fast! Berry Network offers direct mail solutions that target the right customers and drive sales for your business. We can help you craft your message, find your audience, and speak to them one-on-one. It's a great return on investment.
Easy-to-use
Our direct mail solutions include easy-to-use, web-based direct mail solutions that allow you to create, develop, and ship postcards and mailers within 24 hours. More than 150 pre-designed postcard templates are available for you to customize with your specific message, or you can create your own design and upload it for easy development of:
- Postcards of various sizes
- Mailers
- Door Hangers
- Business Cards
- Magnetic Mailers
Shared Card Pack Mailers
The ideal solution for targeting affluent homeowners in targeted local areas. Better yet, we do all the work for you. We'll manage the mailing list, design and print your message, and mail the final piece.
Experience the benefits of hyperlocal marketing.
Experience the benefits of hyperlocal marketing.
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