Online and Mobile Display:
These solutions include targeted digital display advertising that can be linked to your franchise location finder or individual franchisee websites or landing pages. Display helps reinforce the corporate brand while providing local franchisee contact information, hours, offers, customer reviews and testimonials.
Linking your ads to specific franchisee landing pages provides you and the franchise owner with details on impressions, clicks, and secondary conversion activity (calls, online orders, coupon requests, etc.).
Considering that more than half of all online research for products and services happens on mobile, even if they purchase in the store, you need to include mobile as part of display advertising.
Search Engine Marketing (SEM):
Our SEM solution will help your franchise brand be found at the top of search engine results nationwide and regionally, as well as locally through participating franchisees. SEM will improve your returns for your online and offline investment by:
- Boosting website visibility.
- Increasing website traffic that stems from organic and local search rankings.
- Increasing organic and local search page rankings ahead of the competition.
- Building credibility and website trust.
Search Engine Optimization (SEO):
Being found in organic search results requires skillful keyword and phrase optimization across your corporate and franchisee websites. Our search experts work with you to optimize your sites across all the major search engines so your sites are found easily.
We also develop and manage customized landing pages for individual franchisees or groups of franchisees within a region. These landing pages are optimized for very specific, locally-based keywords and phrases that promote and deliver highly-qualified leads within the local area. These leads (secondary actions) are also tracked to show exactly which call-to-action converts the best.
Accurate location-specific contact information on major search engines like Google, Yahoo and Bing will help attract new local franchise customers while helping to retain established customers.
Not only do we make sure that your correct business name, address and phone is delivered to the hundreds of online business listing sites through partnerships with Yext, UBL, and Localeze, we help make sure the information is consistent and accurate.
Our Local Listings Management solutions include a combination of claiming services, list distribution, monitoring and updating services, as well as content enhancement and reporting options.
Online & Print Yellow Pages:
We utilize proven methodology at the ZIP-code level to develop media plans that will optimize the reach of your ads and attract
the most calls. We will manage your online and print Yellow Page listings for franchisees across the country to ensure consumers can easily locate the contact information for your business.
Our direct mail service is so turnkey we give individual franchisees their own access to the online portal where they can customize corporate-approved design templates. The user simply selects a design or campaign and they customize it with their local message and contact information. They can also select from our database of USPS addresses to create their own specific mailing list based on region, radius, ZIP or custom geography. Then it’s just Order, Print, Mail. In a matter of hours the direct mail is on its way to consumers.
Other solutions are also available to franchise organizations including distributed email campaigns, social media programs and more.