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Patient Engagement
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patient engagement
Patient engagement happens in multiple ways
- Patient portal access and registration – taking advantage of secure online interaction
- Physician locator – allowing patients to start and maintain the relationships they prefer most
- Online scheduling – using technology to further patient convenience
- Telehealth and e-visits – responding to the preferred contact method of Millennials
- In-hospital messaging – delivering real-time messages based on the patient’s geo-location
- Seminar sign up – enabling easy registration to those who want to learn more about health issues
patient engagement
Patient engagement happens in multiple ways
- Patient portal access and registration – taking advantage of secure online interaction
- Physician locator – allowing patients to start and maintain the relationships they prefer most
- Online scheduling – using technology to further patient convenience
- Telehealth and e-visits – responding to the preferred contact method of Millennials
- In-hospital messaging – delivering real-time messages based on the patient’s geo-location
- Seminar sign up – enabling easy registration to those who want to learn more about health issues
Healthcare engagement differs by age
Healthcare engagement differs by age
Source: KPCB Internet Trends Report 2015
Content used to be king – now it’s engagement
Consumers are taking active roles in their healthcare decisions, and marketers must adapt and develop personalized mobile marketing strategies in order to remain relevant.
- MediaPost Marketing;Health, Mobile Technologies Impact on Healthcare Marketing, January 2016
In 2016, hospitals will essentially need to be everywhere, whenever a consumer is searching for them.
- Smith + Jones, 2016 Healthcare Marketing Trends report
Health Care 2016; The Year of Customer Connections.
- Strategic Healthcare Marketing, December, 2015
Content used to be king – now it’s engagement
Consumers are taking active roles in their healthcare decisions, and marketers must adapt and develop personalized mobile marketing strategies in order to remain relevant.
- MediaPost Marketing;Health, Mobile Technologies Impact on Healthcare Marketing, January 2016
In 2016, hospitals will essentially need to be everywhere, whenever a consumer is searching for them.
- Smith + Jones, 2016 Healthcare Marketing Trends report
Health Care 2016; The Year of Customer Connections.
- Strategic Healthcare Marketing, December, 2015
How digital media helps drive patient engagement
Makes sure you are utilizing the online tools that put your interactive content where your patients are – so that they can easily engage.
- Online local listings containing your accurate phone number and directions on search engine results
- Mobile display ads promoting easy sign up to your online appointment scheduling
- Online display ads that retarget you after you visit to sites like WebMD and Yahoo Health providing a link to your physician tele-health site
How digital media helps drive patient engagement
Makes sure you are utilizing the online tools that put your interactive content where your patients are – so that they can easily engage.
- Online local listings containing your accurate phone number and directions on search engine results
- Mobile display ads promoting easy sign up to your online appointment scheduling
- Online display ads that retarget you after you visit to sites like WebMD and Yahoo Health providing a link to your physician tele-health site
Experience the benefits of hyperlocal marketing.
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